Welcome to the privacy notice of Blackline (“Company,” “we,” “us,” or “our”).
This notice explains how and why we collect, store, use, and share (“process”) your information when you use our Services. This policy applies to visitors and users located in the United States.
Questions or concerns? Email us at success@blacklineit.com or visit our Contact page.
Summary of Key Points
This brief overview highlights important aspects of our privacy practices. For full details, read the corresponding sections in this notice.
- We collect personal information you provide and certain data automatically (see Section 1).
- We do not sell your personal information. We may share certain data with advertising partners for targeted advertising (Section 4).
- We do not process sensitive personal information or buy data from third parties.
- Your data is used to deliver, improve, secure, and market our Services (Section 2).
- Information is shared only with trusted service providers or when legally required (Section 4).
- You have rights to access, correct, delete, or limit use of your data, including opting out of targeted advertising (Section 9, Section 11).
1. What Information Do We Collect?
Personal Information You Provide
We collect details such as your name, email address, phone number, mailing address, job title, company name, and contact preferences when you interact with us—e.g., request information, complete contact forms, sign up for events, or engage in sales discussions.
Information Collected Automatically
When you visit our Services, we automatically log technical data to secure our systems and analyze performance. This includes:
- Device and Browser Information: IP address, browser type and version, device type, operating system, and screen resolution
- Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths
- Location Data: Approximate geographic location derived from IP address (city/region level only)
Information from Third-Party Sources
We may receive information about you from third-party services we use, including:
- Analytics providers (Google Analytics via Google Tag Manager)
- Marketing platforms (HubSpot for form submissions and email marketing)
- Advertising networks (LinkedIn Insight Tag for ad performance measurement)
- Visitor identification services (Claydar for business visitor identification)
These services may provide us with information about your company, professional role, or browsing behavior to help us understand our audience and improve our marketing efforts.
2. How Do We Process Your Information?
We use your data to:
- Provide and maintain the Services;
- Respond to inquiries and offer support;
- Send marketing or promotional communications (opt‑out any time);
- Detect and prevent fraud or security threats; and
- Analyze usage to improve features and user experience.
3. What Legal Bases Do We Rely On?
We process personal information only when we have a valid legal basis, such as your consent, contractual necessity, compliance with legal obligations, protection of vital interests, or legitimate business interests.
4. When & With Whom Do We Share Your Information?
We share data with vetted vendors that perform services on our behalf under strict confidentiality agreements. These include:
Categories of Service Providers
| Category | Purpose | Examples |
|---|---|---|
| Analytics Providers | Website traffic analysis, user behavior insights | Google Analytics (via Google Tag Manager) |
| Marketing & CRM Platforms | Email marketing, form handling, lead management | HubSpot |
| Advertising Networks | Ad performance measurement, retargeting | LinkedIn Insight Tag |
| Visitor Intelligence | Business visitor identification | Claydar |
| Hosting & Infrastructure | Website hosting, content delivery | Cloud hosting providers |
Sharing for Targeted Advertising
We do not sell your personal information. However, we use LinkedIn Insight Tag to measure ad performance and enable retargeting on the LinkedIn platform. Under certain US state privacy laws (including California’s CCPA/CPRA), sharing data with advertising partners for cross-context behavioral advertising may be classified as “sharing” personal information—even when no money is exchanged.
This sharing is limited to:
- IP address and device identifiers
- Pages visited on our site
- Interaction data used to measure ad effectiveness
You have the right to opt out of this sharing (see Section 11).
Other Disclosures
We may also disclose information:
- During business transfers (mergers, acquisitions, or asset sales)
- When required by law, legal process, or government request
- To protect the rights, property, or safety of Blackline, our users, or others
- With your consent or at your direction
5. Do We Use Cookies & Other Tracking Technologies?
Yes. We use cookies and similar tracking technologies to enhance your experience and analyze site usage.
Types of Cookies We Use
| Type | Purpose | Required |
|---|---|---|
| Essential Cookies | Enable core site functionality (navigation, secure areas) | Yes |
| Analytics Cookies | Help us understand how visitors interact with our site | No |
| Marketing Cookies | Track visitors across websites to display relevant ads | No |
Third-Party Tracking Technologies
- Google Tag Manager: Manages and deploys analytics and marketing tags
- HubSpot: Tracks form submissions and email engagement
- LinkedIn Insight Tag: Measures ad conversions and enables retargeting
- Claydar: Identifies business visitors for sales outreach
Managing Your Cookie Preferences
You can manage your cookie preferences by:
- Adjusting your browser settings to refuse cookies
- Using our cookie consent tool (when available on our site)
- Opting out of specific advertising cookies (see links in Section 11)
Note: Blocking certain cookies may impact site functionality.
6. How Long Do We Keep Your Information?
We retain personal information only as long as necessary to fulfill the purposes outlined in this notice, or as required by law. When no longer needed, data is deleted or anonymized.
7. How Do We Keep Your Information Safe?
We employ administrative, technical, and physical safeguards. Nonetheless, no online transmission or storage system is 100% secure; use the Services at your own risk.
8. Do We Collect Information from Minors?
No. We do not knowingly solicit data from children under 18. If you believe we have inadvertently collected such data, please email success@blacklineit.com.
9. What Are Your Privacy Rights?
Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing of your personal information, and to withdraw consent at any time. Submit requests via our Contact page.
10. Controls for Do‑Not‑Track Features
Some browsers include a Do-Not-Track (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no uniform standard for how websites should respond to DNT signals. As a result, we do not currently respond to DNT browser signals. However, you can exercise control over tracking through the opt-out mechanisms described in Section 11.
If a uniform DNT standard is adopted, we will update this notice to describe our compliance approach.
11. US State Privacy Rights
Several US states have enacted comprehensive privacy laws granting residents specific rights over their personal information. This section describes those rights and how to exercise them.
States Covered
This section applies to residents of:
- California (California Consumer Privacy Act / California Privacy Rights Act - CCPA/CPRA)
- Virginia (Virginia Consumer Data Protection Act - VCDPA)
- Colorado (Colorado Privacy Act - CPA)
- Connecticut (Connecticut Data Privacy Act - CTDPA)
- Utah (Utah Consumer Privacy Act - UCPA)
- Texas (Texas Data Privacy and Security Act - TDPSA)
- Oregon (Oregon Consumer Privacy Act - OCPA)
- Montana (Montana Consumer Data Privacy Act - MTCDPA)
As additional state privacy laws take effect, we will extend these rights to residents of those states.
Your Privacy Rights
Depending on your state of residence, you may have the following rights:
| Right | Description |
|---|---|
| Right to Know / Access | Request what personal information we have collected about you, including categories of data, sources, purposes, and third parties with whom we share it |
| Right to Delete | Request deletion of your personal information, subject to certain exceptions |
| Right to Correct | Request correction of inaccurate personal information |
| Right to Portability | Receive a copy of your personal information in a portable, readily usable format |
| Right to Opt-Out of Sharing | Opt out of “sharing” your personal information for targeted advertising (we do not sell your data) |
| Right to Opt-Out of Profiling | Opt out of automated decision-making or profiling that produces legal or similarly significant effects |
| Right to Non-Discrimination | We will not discriminate against you for exercising your privacy rights |
Categories of Personal Information
In the past 12 months, we have collected and may have disclosed the following categories of personal information:
| Category | Examples | Collected | Disclosed for Business Purpose | Sold | Shared for Targeted Advertising |
|---|---|---|---|---|---|
| Identifiers | Name, email, phone, IP address | Yes | Yes | No | Yes (IP address via LinkedIn) |
| Professional Information | Job title, company name | Yes | Yes | No | No |
| Internet Activity | Browsing history, site interactions | Yes | Yes | No | Yes |
| Geolocation Data | Approximate location from IP | Yes | Yes | No | Yes |
| Inferences | Preferences, interests derived from activity | Yes | Yes | No | Yes |
Note: We do not sell any personal information. We do not collect or process sensitive personal information as defined under US state privacy laws.
How We Use Your Information
We use personal information for the following business purposes:
- Providing and improving our Services
- Responding to inquiries and providing customer support
- Marketing and advertising our products and services
- Analyzing website usage and performance
- Detecting security incidents and preventing fraud
- Complying with legal obligations
How to Exercise Your Rights
You may exercise your privacy rights by:
- Submitting a request via our Contact page
- Emailing us at success@blacklineit.com
- Calling us at (630) 388-1700
We will verify your identity before processing your request. Verification may require you to provide additional information such as your email address or other details we have on file.
Authorized Agents: You may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and still verify your identity directly.
Response Time: We will respond to verifiable requests within 45 days (or as required by applicable state law). If we need additional time, we will inform you of the reason and extension period.
Opt-Out of Targeted Advertising
We do not sell your personal information. To opt out of the sharing of your information for targeted advertising:
- Email us at success@blacklineit.com with subject line “Opt Out of Targeted Advertising”
- Opt out directly with LinkedIn:
- Use industry opt-out tools:
Financial Incentives
We do not offer financial incentives or price differences in exchange for the collection, retention, or sale of your personal information.
Shine the Light (California Civil Code § 1798.83)
California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
12. Do We Make Updates to This Notice?
We may revise this notice periodically to reflect changes in our practices, technologies, legal requirements, or other factors. The “Last updated” date at the top reflects the latest version. Material changes will be announced prominently on our site or via direct communication.
We encourage you to review this notice periodically to stay informed about how we protect your information.
13. How Can You Contact Us?
Blackline
1751 W. Diehl Rd., Suite 185
Naperville, IL 60563, USA
Email: success@blacklineit.com
Phone: (630) 388-1700
For privacy-specific inquiries, please include “Privacy Inquiry” in your email subject line.
14. How Can You Review, Update, or Delete Your Data?
To exercise any of your rights described in this notice, please:
- Complete our data-subject request form available on the Contact page
- Email us at success@blacklineit.com
- Call us at (630) 388-1700
We will respond in accordance with applicable data-protection laws, typically within 45 days of receiving a verifiable request.