Manifesto

I.T. is Broken

The IT industry, as it stands today, has fundamentally failed the modern organization.

Instead of being a driver of growth, efficiency, and competitive advantage, IT has become a burden—one that is riddled with deception, dependency, broken promises, misalignment, and waste.

Organizations rely on technology to compete in a digital world, but find themselves trapped in an ecosystem that benefits vendors and providers far more than it benefits them.

Why is I.T. Broken?

What is this ecosystem you are trapped in?  You are an unwilling participant in the “Tech Industrial Complex” or TIC.  A coalition of companies, systems and people that functions much like a casino, where the house always wins—where you continue to pour money in, while the TIC profits from your confusion, dependency, and frustration.

Organizations find themselves locked into a rigged game where breaking free is costly and difficult.

You are not a player in their casino, you are the mark.

What is Painfully Obvious?

The TIC is not working for the good of the modern organization.

a. Pushing misaligned, over-engineered, and unnecessary solutions to meet sales quotas, and achieve internal revenue goals; focusing on their bottom line over your success.

b. Grand promises, long-term reliance on expensive and irreplaceable solutions, trapping you in cycles of overcharging, underperformance, and increased operational risk; knowing that leaving their ecosystem is financially or operationally devastating.

c. Large competency gaps, lacking the necessary expertise, judgment, honesty, or accountability to provide strategic technology guidance.

d. Overwhelming technology options; creating decision fatigue, making it nearly impossible to make well-informed, strategic choices.

e. Techno-Arrogance, intimidation, manipulation, technical jargon, misdirection, elitism, and dismissiveness to maintain control over decision-making; to provide vague performance metrics and deliver obscure, poor results.

f. Legal traps, restrictive contracts; locking you into long-term commitments; even though their solutions are failing you.

There is a massive “Tech Value Gap”, the disconnect between what you invest in technology and the value you receive.

Why is technology so hard for the SME?

Where do you start? Who do you trust? How do you know what’s really going on with your technology? What best practices do you really need?

The questions are simple, the answers frustratingly complex.

Blackline Logo

IT deserves a revolution |
Blackline started one.

Designed over 40 years, a scientific and holistic approach to experience technology exactly how you need it to. We deliver the most advanced technologies by seasoned professionals to serve the technology-enabled organization.

We believe that every organization should have sovereignty over their technology; not be gate-kept by technologists, IT departments or Managed Service Providers;

If IT was built today, it would look completely different: Agile, Aligned, Proactive, Safe and ready for business.
As you demand more from your technology, we must demand more from ourselves.

Our Mission

To transform the lives within the technology-enabled organization, we are the “Intelligent Technology Provider”, or IT 3.0.

Doing so, you will have peace of mind, your technology being in excellent hands, a SWAT team having your back and a shaman guiding your path.  Imagine yourself focused on the things that truly matter to you and your team, to be the best equipped version of yourselves.

We provide a world where your technology just works, drives your success, and people that looking for what’s best for you; deeply caring for you along the way.

Protecting you, empowering you, supporting you, caring for you.

How we do it

At Blackline, we use “TQ”, the Technology Intelligence Framework to help you peek into the inner workings of technology.  You become supercharged, gaining insights, anticipating trends, understanding the world of technology so well, and in such a way that you propel success like never before.

We begin by thoroughly understanding you, we find your pain, your challenges, your frustrations, without judgement, without shame.  Explore your vision of the future, uncover how technology aligns with you, to accomplish your goals and generate the outcomes you know are possible.

Technology moves fast, so we come alongside you, creating a custom “roadmap” to stay current with trends, new tech, best practices and all other kinds of technological advancements.  Our team is constantly scanning the world for innovations, those that are the best-of-the-best; so you don’t have to.  We continually educate, provide insight, expose opportunities and guide you through challenges.  Removing your pain and charting your tech-powered future.

Have questions?  Get answers.  Have uncertainty? Get clarity.  Have frustration?  Get peace.

Looking Forward

Technology advancements have always had a profound impact on our world, and our lives, solving difficult problems and helping us reach new mountain tops.  As each year passes, we embrace technology, to move us closer to our potential, instead of farther away.  In the coming years, we believe the advancements in AI, supercomputing, and robotics will converge to drive a golden age of technological enablement. To increase the likelihood of this outcome, we built Blackline for you, so you have the best possible future.

With Blackline, your supercharged, technology-powered organization is born today.